Essence Module for Ecomail: connect your CRM with marketing no manual work

What the module solves

Marketing and customer data often live in separate worlds – contacts in the CRM, campaigns in the email tool. Manually exporting contacts, importing them back and rewriting campaign results is slow and error-prone. And if you only learn about customer reactions from a manually collected report, you lose both time and valuable data.

Our Essence Module for Ecomail integration connects Microsoft Dynamics 365 Sales with the Ecomail marketing platform so your marketing data flows between systems automatically. The CRM serves as the source of customer data, Ecomail as the tool for sending campaigns – and campaign results are automatically returned to Dynamics 365.

How it works in practice

• Marketing lists in a single click – sync lists from Dynamics 365 Sales to Ecomail with one button, with no manual exports or imports.
• Campaigns connected across systems – create the campaign in Dynamics 365, then prepare and send it directly in Ecomail, with no duplicate work.
• Campaign results back in your CRM – opens, clicks and overall performance are visible directly in Dynamics 365.
• Reactions at contact level – data is available not only per campaign, but also for individual contacts and leads. You know how each recipient behaves.
• Unsubscribes you don't have to worry about – when a contact unsubscribes, their status is automatically updated in Dynamics 365 too.
  
  

As a result, the module eliminates manual data transfers, reduces errors, saves time preparing and evaluating campaigns, and improves the quality of customer data in your CRM.

Who the module is for

The solution is ideal for companies using Microsoft Dynamics 365 Sales to manage customer data and Ecomail for email, newsletter or SMS campaigns. It works in both B2B and B2C and brings the most value to teams that want their CRM data and campaign results in one place.